On one of my webinars with Covario and ClickZ, I discussed the changing landscape of keyword searches. If you missed the webinar, you can listen to it here or see a summary below. Is the landscape of keyword searches changing? Recently I’ve seen a common concern across different companies. Many industry’s head terms, top keywords with […]
What type of marketing triggers online users to purchase your company’s product or service? There may be a secret in some-what controlling the process and increasing conversions. Medical research has shown that when the neural connections between the amygdala and neocortex sections of the brain are interjected, in other words when people are not able […]
Technical SEO is one of the most complicated subjects, though it can make or break your SEO program. If you do not have a website development background, these topics may be difficult to understand. Before we get into technical SEO best practices, it is important to understand basic HTML website code. In summary, a website is coded […]
How do you make SEO work for you… naturally? As we already know, two pillars of SEO are online authority and social signals. The higher quantity and quality of links and social engagement will help increase your online visibility. So, how do you get more interaction as a business? I’d advise to go back to Human Psychology class 101 […]
Before you plan to redesign your website and/or migrate your website to a different Content Management System (CMS), please take a minute to consider how those changes will affect your organic (SEO) performance. Website redesigns or CMS migrations generall cause a 20-40% drop in organic traffic. If done correctly and redesigned well, websites typically regain […]
In the previous posts, we discussed search marketing planning if you are in the beginning or intermediate stages of your SEM program. Below will include advanced SEM search marketing projects and ideas. I’d highly recommend to not start on these projects unless you are confident that you have completed all or most of the previous projects […]
In the previous posts, we discussed Search Marketing Planning if you are in the beginning or stages of your SEM program. This post will be discussing search marketing project ideas for companies in the intermediary stages of the search programs. Intermediate Programs: What to Include in Your Search Marketing Plan Participate in content marketing: 90% […]
By now I’m sure you’ve been creating your internet marketing plan for 2015. On one of my recent webinars, my colleagues and I discussed essential projects that should be included in your 2015 plan for SEO, paid, and social media programs. This blog will be highlighting projects if you are in the beginning stages of […]
Imagine you are enjoying a well-brewed cup of Gyokuro green tea from Japan while conducting typical Search Engine Optimization maintenance. Unexpectedly, you discover something that causes you to drop your perfectly brewed cup of green tea, to yell unholy words, to start sweating bullets despite the perfect 70-degree room. After further analysis you feel slight […]
Search Engine Optimization (SEO) is incredibly complex and ever-changing. SEO experts and consultants spend years trying to fully comprehend search engine algorithms. That being said, it can be broken down into 4 main categories. I hope these simple ABC’s will help you begin to grasp the importance and complexity of SEO. Let’s say you want to search for shoes online. […]
